How People Search and Shop Online in China

Searching and shopping on the internet is nothing new to customers. According to the info-graphic below, about 600 million users are on the internet and 464 million users access the internet on their smartphones and wireless devices in China. Baidu has the biggest market share in the search engine market and about half of the Chinese population made at least one online purchase in 2013. China’s e-commerce market is set to be worth $541 billion in 2015. 60-65 percent of users click on websites which are listed in the top ten positions in the results. All of this numbers are suggesting that the online market is growing in a rapid speed and users are getting more comfortable searching and buying online. Therefore, Brands are spending much more money and resources on optimizing their digital presence and search engine rankings.

MOME has a strong digital marketing and “mobile first” vision. Our team has experience in SEO (Search Engine Optimization), Google and Baidu advertising and e-commerce integration on both global and local basis. MOME is dedicated to create comprehensive O2O (Online to Offline) campaigns when maximizing communication touch points.

We have held Google AdWords campaigns for the official local Toyota dealership in Macau – Yat Fung Motors. Focusing on the local market, we recommended having digital ad placements on the most searched and relevant keywords, most visited websites and mobile applications. By leveraging Google AdWords, we were able to target specific demographics, geographic and internet browsing behavior. As a result, we successfully generated the highest impressions and clicks from our target market to enhance the clients ROI (Return-on-Investment).

China Digital Infographic

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