Royal Supermarket’s Bingo on MOMEplay

Royal Supermarket presents a lucky wheel bingo on MOMEplay to celebrate its 20th anniversary.

The 3-month campaign started from 11th July until 30th September, during which participants can spin the digital lucky wheel to get amazing prizes; when spent over $200 at Royal Supermarket outlet, participants will be granted a QRcode on the receipt to unlock the third layer for more surprises such as the Special Award. Prizes include $40,000 travel voucher, iPhone 7 Plus, $5,000 free credit spending, home appliances and supermarket cash voucher.

 

The Special Award will be distributed in 8 rounds. Whilst the first award – Dyson V8 Absolute cordless vacuum cleaner had been released, subscribe us to receive the most updating news about the campaign!

 

MITE Campaign Gains Unprecedented Success

The 5th Macao International travel (Industry) Expo (“MITE”) partnered with MOMEplay to present a “mission” to drive traffic to the exhibition held in Venetian Macao Cotai Expo.

“The Expo Mission” required participants to ask 6 friends for help to unlock the gift boxes after they logged into the game. The redemption took place at the venue during 7th-9th July where the participant could select two gift boxes for real time lucky draw. Winning was guaranteed with premium prizes such as limited-edition souvenirs, MacBook, Dyson hairdryer, Rowena suitcase, hotel accommodation etc.

 

The campaign received overwhelming result and gathered more than 2,000 residents for redemption in three days. All prizes were given out by the last day of MITE.

 

The 3-day Expo, which attracted 36,000 visitors, occupied 10,000 square meters featuring 473 booths originated from 45 countries and regions in Asia, Europe, America, Africa and Oceania.

 

MOMEplay Rocks June

Four distinctive campaigns were launched during June, which reflected MOME’s capability to serve diversified and creative solutions to accommodate clients’ needs, as well as presenting fans an exceptional experience.

 

(2/6-22/6)MGM Macau X MOMEplay Campaign

MGM’s MOMEplay campaign was themed with exquisite gold pieces and work, where a variety of golden accessories were given out as prizes. The lucky wheel was also produced in a manner that reflected the luxurious style of MGM.

 

(6/6-26/6)BNU X MOMEplay Campaign

BNU’s MOMEplay campaign was inspired by classic childhood game and everyone’s got addicted! The marketing message was outstanding and the design also cohered to the bank’s corporate branding. Total participation exceeds 160,000 people.

 

(23/6-13/7) Grand Lisboa Macau X MOMEplay Campaign

The basket of prizes in Grand Lisboa’s MOMEplay campaign was the most bountiful ever, which included hotel accommodation, F&B voucher, Italy vacation trip and Maserati Levante SUV!

 

(26/6-16/7) IACM X MOMEplay Campaign

MOMEplay co-launched a campaign with IACM to celebrate the birthday of two giant pandas “Jian Jian” and “Kang Kang”. The 12 rocks on the chessboard showed the growth of the little things to serve the purpose of education.

 

Future Bright Group MOMEplay Comes back

Future Bright Group worked with MOMEplay to launch its second digital campaign.

To link up with previous concept of its former work, the brand-new campaign featured the best collection of delicious among all to keep the participants hungry.

We selected 16 delicacies from the prestigious restaurants under Future Bright Group as gifts, as well as iPhone 7 and $1000 food voucher as the ultimate prize of the lucky draw activity. Successful redemption at designated restaurant would grant participants an extra opportunity to the lucky draw.

Redemption period ends on 31st May, grab your chance to discover more goodies!

 

Suncity’s MOMEplay Campaign Went Viral

“Suncity Group X MOMEplay” campaign, which was launched on 22nd February, climbed the charts as the most popular MOMEplay campaign.

Participation grew expeditiously since its launch, exceeding 200,000 participants in 24 hours. Hence, it hit a new record of accumulating 600,000 participants in as at 25th February, covering more than 90% of Macau population.

 

The thrilling campaign was designed under the theme of classic tabel game Monopoly. Participants rolled the dice to determine how many spaces they moved on their turn, and obtained respective items as reward. Ultimate prizes included premium Korea trip, iPhone 7 Plus, Beats headphone, etc.

 

Welcoming the New Year with “Transformation”

Following the huge success and popularity of City of Dreams’ Christmas MOMEplay campaign, the 5-star hotel co-launches its second festive campaign with MOME during Chinese New Year.

The theme “Transformation starts from here” aims to highlight the recent makeover of the property’s shopping mall: the size is expanded to three times larger and DFS’s T Galleria first-ever shoe salon is  introduced, transforming the mall area into a paradise of trendy and fashion.

Hence, no matter the game design and prizes given away, all elements reflect COD’s determination to make you trendy and smart in the New Year. Prizes include $10,000 gift voucher (giving away 2 sets everyday), 128G iPhone7 Plus, and exclusive gift voucher for F&B and retail outlets inside the property. The campaign ends on 12th January, subscribe to MOMEplay official Wechat account and get your entrance to transformation!

Shopping Festival MOMEplay ends with Distinctive Results

Macau Shopping Festival 2016 X MOMEplay Campaign had come to the end with overwhelming results: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.

The activity is a core component of “Lucky Draw Trio”. Firstly, participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login. And that they could join live lucky draw after shopping; lastly, all participants in live lucky draw were eligible to enter the ultimate lucky draw in January 2017 to win prizes of MOP500,000.

*Executive Director Man Wong introduced the digital campaign during the press conference

Launched during 3rd to 31st December, Macau Shopping Festival is a great occasion for retail sector. Per the organizer, Macao had accommodated more than 30,000,000 visitors last year and the group had spent over MOP$65 billion in retail. It is believed the fest can optimize the structure of visiting tourists and stimulate consumer demand, and hence to inject motivation to local economy.

 

Suncity Grand Prix MOMEplay: A Thrilling Experience

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Co-launched with Suncity Group, the latest MOMEplay campaign themed on Grand-Prix featuring iPhone 7 as ultimate prize had enjoyed huge popularity among participants since its launch on 18th October.

This was a similar project as MOMEplay New Jetso – participant who collected all components in the fastest manner will be awarded. However, a new mechanism was introduced: they were allowed to “send” and “steal” compo- nents to or from a friend so make the mission more unpredictable and exciting.

Why WeChat is the Key to Successful Digital Marketing in Macao?

WeChat, one of the leading instant messaging tools in the world, has become integrated into the daily live of most Macao residents that not to be overlooked. Businesses, either big or small all realize users’ heavy reliance on the messenger and its enormous capacity to communication, making WeChat the battlefield of carrying out promotion and marketing.

Tencent Pinguin Research released “WeChat Impact Report” in March 2016 with the sample group consisting 40,443 participants online and 1,101 participants on the phone in China, as well as 1,017 WeChat official account operators and 806 enterprise account operators. The result has fully reflected WeChat’s indispensable role in changing users’ lifestyle and interpersonal relationship, and the ecosystem of promotion and marketing.

According to the result, 94% of WeChat users use WeChat everyday, in which 61% opens Wechat more than 10 times per day; on the other hand, the research initiated by Macao Association for Internet Research also indicates users in Macao open WeChat as high as 16 times in average per day.

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Furthermore, more than half of the users use WeChat more than one hour, which means WeChat has become one of the most used social media for mobile Internet users.

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WeChat owns 600 million active users and its penetration rate in Macao has exceeded 94% in 2015, which is equivalent to mainland China first tier cities such as Beijing, Shanghai, etc. At the same time, each WeChat user owns at least 50 to even hundreds of “friends”, which implies at least 14,000 perspective customers can be reached if 100 users share related advertising message on WeChat Moments.

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In such a tiny area like Macao, interpersonal relationship is tightly connected with each other, which implies messages are easier to spread around every corner in the community in just one night. Hence, we can see WeChat as one of the most cost-effective and valuable mode of communication to allow you to achieving marketing objectives such as promoting new products, building up brand image and enhancing brand loyalty.

 

Source:
Tencent Pinguin Research. (2016). WeChat Impact Report. Tencent. (2015).
WeChat User Global Report 2015. Cheung, & Sheng. (2015).
Macao Residents Social Application and Online Purchasing Survey Report.

 

“MOlympics” Hits the Town

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“MOlympics”, a special MOMEplay campaign celebrating MOME’s 2nd anniversary, had created a phenomenon among players: more than 100,000 people participated the campaign within 48 hours and everyone was keen in collecting medals for redemption.

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The game is designed in the way of “Monopoly” and set in a stadium to cohere the theme. Each “athlete” will roll the dice and move accordingly, they will be awarded lucky draw opportunity or medal for prize redemption. Total participation exceeded 145,000 people.

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Congratulations to all winners!

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