From bus and taxi TV to comprehensive marketing strategies, seeing results and our satisfied clients proving that our hard work is worth the time and energy.
My name is Iwin Kuok, I joined MOME a year ago. I became the second employee of the company and it feels like it was just yesterday. I can still remember running around for preparation and getting onto an 8-hour long bus ride in order to learn more about the bus routes and this unique mobile medium. Actually, I ended up getting off the bus feeling very sick but all of the experience is very valuable and interesting.
In the past year, our team has grown quadruple the size. All the colleagues are like families, sharing our ups and downs but we are all going towards the same direction. Working over-time is very common in the media and marketing industry. Yet, I never feel like it’s an obligation, instead it’s extra time to grow and learn. We are facing new challenges on a daily basis but we are dedicated to keep up our good work. We look forward to seeing growth and making a difference to the society. This is our team. I am proud to be a part of it.
MOME believes creativity and results are equally important to advertisers.
During a client meeting, presenting the strategic proposal is one of the most critical factors of gaining the client’s trusts which can result in winning the account. From the client’s perspective, using a good advertising plan can increase its brand awareness and maintain its relationship with the loyal customers. It’s almost like choosing a future husband. An effective advertising plan may become viral, boost the brand performance and increase sales.
When “selling” your plan to your client, it starts with “selling” your character. Clients are usually attracted to “charming”AMs and agencies. They are more likely to agree with your ideas if you can show them your confidence and answer all their questions. The pitching meeting is also a psychological battle. There is a metaphor in the industry “Agencies are like Santa Claus, we get all kinds of requests.” However, there is no “difficult clients”. Building a strong trust relationship with the client is the key to winning the account.
Besides professionalism and persuading skills, the advertising network and products are also very important. MOME is dedicated to develop an O2O platform and become a one-stop marketing solution. By leveraging Macau’s number 1 mobile medium, we are able to to spread advertising messages farther and broader.
Below are some images shared by WATERCRAB – “What if Santa was an agency?”
My name is Chester Kim, I had been an event specialist in the industry for more than 8 years since I started my career back in Malaysia. I came to Macau since 2011 and when I first relocated to here I considered Macau is too small of a place to grow my career. However, after I joined MOME at the end of 2013, it totally changed my perspective.
MOME provides huge opportunities for me to grow professionally as well as gaining valuable experience that I could never have in Malaysia. I joined MOME as a Business Development Manager and I took advantages from my previous event planning experience, strategic thinking creativity and leveraged those skills into our exclusive mobile media platforms.
In Jan 2015, we created the first flash mob orchestra performance campaign for Macao Orchestra and attracted the biggest crowd of audience in the central area of Macao. The campaign also successfully increased Macao Orchestra’s brand awareness and brought a fun and playful image to local classic brand.
Although my daily duties are quite different comparing to my old job, the diversities and opportunities keep me going and make me fall in love with the media and marketing industry. Within this short period of time with MOME, I had the chance to acquire new clients from various industries, such as banking, hospitality, automobile, gaming, government department, food and beverage and more. I look forward to the challenges ahead and showing how an integrated media and marketing solution can help a brand to reach its objectives and goals.
TV monitors are installed in many buses and taxis in Macau nowadays. Passengers are able to receive information and entertainment during their trip on these public transportation. Their journey is more than just looking at the view outside of the window or their mobile devices. There new media are bring more fun to the public transportation in Macau.
Being one of the biggest bus and taxi TV media in Macau, MOME TV’s mission is to provide quality new information, local production and entertainment to our audience. Therefore, MOME TV is always looking for new ideas for our program in order to advance Macau’s entertainment industry.
MOME TV has high standards on our own production. We have also invited a few of TVB’s ex-directors to join our team. Our current productions include: 《澳門人情味》、《MOME小百科》、《Crazy Moment》、《全城熱播》、《澳遊作樂》、《Quick Fit》、《Pet’s Love》、《What App is the Best》、《創夢‧擊情》、《邊度有味》and more. New programs will be updated continuously, please subscribe to our YouTube channel and like our Facebook page to learn more!
University of Macau Students’ Union Communication Society was running a creative video contest – “#V15s” in March to April, 2015, and MOME was the official media sponsor for the event. All submissions have been collected already and MOME will be showcasing the top 10 “Best Videos” on MOME TV in the coming month.
“#V15s” means “Videos in 15 seconds” and the theme of the contest is “Ours”. Contestants only have to send a 15-second long direct video message to @COMM_SOC on Instagram to participant. “#V15s” is the official hashtag for contestants who what to share their production with the public. Two awards – “Best Video” and “Most Popular Video” will be given to the selected videos. The event aims to inspire the students’ creativity and encourage them to create videos with their mobile devices. In addition, all submissions are required to be recorded on the new University of Macau campus in order to have the university students to pay more attention to their surrounding environment.
MOME supports authentic local culture and creativity. Follow our channel to see more “made in Macau” productions.
Coming to the “We” era, WeChat users have exceeded 700 million. By taking advantages of this trend, many businesses and governmental departments started leveraging WeChat to promote instant updates and interact with their followers.
In February, MOME conducted “WeChat New Year Lucky Draw” and “WeChat Blessing Message Wall” campaign for MGTO’s “Parade for the Celebration of the Year of Ram”. Users only need to scan a QR code and follow MGTO’s official WeChat account to register for the lucky draw. Resulting in more than 76,000 WeChat users participant. It became the most participated WeChat promotional campaign in Macau. Regarding to the WeChat message wall, as long as users leave messages at the MGTO’s official account, their messages might be selected to be shown on the live streaming projected screen during the parade. Being able to share wishes and blessings with the public, more than 500 users sent us their messages in the three hour event. The event also became the first major WeChat wall campaign in Macau.
Both campaigns received good reviews and participation. We successfully raised MGTO’s brand awareness and increased its following. More importantly, users are paying more attention to Macau festivals, holiday events and its international traveling destination image.
Social media became one of the major trends in new media. It is pointless for a brand to only have its official account “exist” on social platforms. In order to optimize marketing communication and public relations leveraging social media, one not only has to actively manage its account but also has to bring online conversations to offline activities.
Many brands advertise promotions and sales online to attract consumers to spend money offline. In contrary, they also invite their customers on traditional media (offline) to interact with their brand online. All of these tactics are good examples, showing how digital and mobile media are becoming irreplaceable in marketing and PR communication.
Earlier this year, MOME launched a Facebook campaign – “Let’s Catch MOME”. By leveraging a series of bus body advertisement, we asked our fans to take a picture of the “MOME Buses”, submit it to our Facebook page for a chance to win prizes. As a result, we successfully increased our brand awareness and following. We also created a fun image for our bus body advertisements by taking advantage of O2O marketing.
Searching and shopping on the internet is nothing new to customers. According to the info-graphic below, about 600 million users are on the internet and 464 million users access the internet on their smartphones and wireless devices in China. Baidu has the biggest market share in the search engine market and about half of the Chinese population made at least one online purchase in 2013. China’s e-commerce market is set to be worth $541 billion in 2015. 60-65 percent of users click on websites which are listed in the top ten positions in the results. All of this numbers are suggesting that the online market is growing in a rapid speed and users are getting more comfortable searching and buying online. Therefore, Brands are spending much more money and resources on optimizing their digital presence and search engine rankings.
MOME has a strong digital marketing and “mobile first” vision. Our team has experience in SEO (Search Engine Optimization), Google and Baidu advertising and e-commerce integration on both global and local basis. MOME is dedicated to create comprehensive O2O (Online to Offline) campaigns when maximizing communication touch points.
We have held Google AdWords campaigns for the official local Toyota dealership in Macau – Yat Fung Motors. Focusing on the local market, we recommended having digital ad placements on the most searched and relevant keywords, most visited websites and mobile applications. By leveraging Google AdWords, we were able to target specific demographics, geographic and internet browsing behavior. As a result, we successfully generated the highest impressions and clicks from our target market to enhance the clients ROI (Return-on-Investment).