MOME’s Charity Project: Calling for Animal Adoption

MOME has always been keen to fulfill social responsibility by utilizing the power of its own exclusive mobile media to spread out positive message to local community. Realizing the problem of stray animals, MOME is currently working with Anihelp and Masdaw, two non-profit making organizations to provide an opportunity of exposure for the animals rescued. The animals are listed on the interactive banner section of MOME TV so as to to raise public attention towards abandoned pets and assist them to find a new family.

We are very excited that some of the pets listed on the interactive banner section have been adopted after the launch of the campaign. In the future, MOME will continue to preserve animal rights by offering a media channel for promoting pet adoption.

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Some of the pets are adopted after the launch of the campaign

“Macao Hunt” Achieves Good Result in the New Year

“Macao Hunt”, the interactive Wechat game featuring “Golden Monkeys”, had ended on 28th February. The game successfully added value to the New Year celebration campaign initiated by MGTO with bright results.



The game is very popular among local residents, and tourists from all over the world. The total number of participants throughout the game period had exceeded 114,000, in addition, more than 34,000 times of check-in at the designated checkpoints were recorded. MOMEplay is glad to have the opportunity to work with MGTO to further promote “Step Out, Experience Macao’s Communities” walking routes for the good of the development in local tourism.

Special editions of “Golden Monkeys” were placed during the “Parade for Celebration of the Year of the Monkey” on 10th February evening to enhance the chance of winning. The “Golden Monkeys” had successfully caught the attention of the audience, who were keen to check in with the “Golden Monkeys”.



“Macao Hunt” was popular among local residents and tourists



Our staffs demonstrated the game to the audience during the parade


“Macao Hunt” featuring the next theme will be back soon, check out MOMEplay for the latest news!

MOME X OCBC Awards You Red Pockets!

Sending and grabbing “red pockets” on Wechat has become a new tradition in celebrating Chinese New Year. The popularity of “Wechat Red Pocket” can be reflected on its spectacular participation – 75 million times of participation was achieved in a short period of time after its launch in January 2014. To celebrate the Year of the Monkey, MOMEplay and OCBC had prepared plenty of red pockets for all of you, have you won any?



OCBC X MOMEplay New Year Campaign launched from 5th February, prizes included iPhone6s, credit card credits, cash coupons, etc. MOMEplay knew that everyone wanted to get as many red pockets as possible, so we decided to award 2 opportunities of lucky draw for each click on the shared game link during the Lunar New Year Holiday (8th-10th February). Remember to ask your relations for help when you pay New Year calls.

The campaign had ended on 25th February, 20,000 prizes were given out with more than 100,000 people participated in the game. congratulations to the lucky fellow who won the iPhone! Who will take the Apple Watch home? Check out the result of the ultimate lucky draw!

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Behind the Scene: It’s all about Magic

I am sure you have heard of Cyril’s big name as one of the pioneers of street magic. The legendary magician is returning to Hong Kong to present his most amazing magic in April since his last show in Macau last year.

MOME is invited to become the Exclusive Media Partner of Cyril Magic Up Close and Personal Live in Hong Kong 2016. Aside from utilizing our exclusive mobile media platforms to promote Cyril’s big show, our professional production crew also engaged in the production of all promotional videos of the show, which include highlights of his flash mob performances in Hong Kong in January. Moreover, in the press conference held in February at Plaza Hollywood, we conducted live broadcast throughout the event. Let’s take a look on what we have done!


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Cyril is one of the biggest names in street magic


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The passers-by were totally amazed by Cyril’s spectacular performance



MOME conducted live broadcast for the press conference in February



Cyril, together with all organizers and sponsors, toasted to congratulate beforehand on the success of his show


The highlights of the flash mob performances will be available on MOME TV soon, follow MOME for the latest news of Cyril’s big show!

“Macao Hunt” : Golden Monkey Welcomes the New Year

Macao Government Tourism Office (MGTO) announced details of the grand outdoor celebration event for Chinese New Year, known as the “Parade for Celebration of the Year of the Monkey”, on the press conference held on 14th January. The annual event features fabulous float parade alongside over 1,000 performers, splendid fireworks, local display of floats, as well as “Macao Hunt”, an interactive Wechat game featuring “Golden Monkeys”.


The Press Conference


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MOME introduced “Macao Hunt”


“Macao Hunt” will be launched from 1st February until 28th February, with prizes include lucky monkey gold figurine, iPhone6s, coupons from selected merchants of “Quality Tourism Services Accreditation Scheme” and so forth.

Participants can login the game through MOMEplay or the Wechat account of MGTO. By initiating the shake function on Wechat or scanning the QRcode on the “Golden Monkeys” at designated area, the chance of winning will be enhanced. Moreover, participants will be able to collect more lucky draw chances by sharing the game link to friends on Wechat and filling in the in-game survey.

To celebrate the Year of Monkey, special editions of “Golden Monkeys” will be placed during the “Parade for Celebration of the Year of the Monkey” on 10th February evening.

“2016 Macau Pass X MOME Annual Dinner” Recap

“2016 Macau Pass X MOME Annual Dinner” was held on 28th January at Macau Tower. Attending guests included representatives from the SAR Government, media, public service corporations, banks and various enterprises.

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Joe Liu, the Director of MOME, presented the welcoming speech


MOME was established in mid 2014 and is gaining attention among the public. Through corporation with 3 bus companies in Macao, the mobile media platform of MOME has been extended to 240 buses and over 50% of taxis. MOMEplay, the interactive game platform launched in mid 2015, had successfully combined offline and online media to create a one-stop O2O marketing solution for clients. “In the coming year, MOME will work closely with Macau Pass to drive Macao’s economy and build up ‘Digital Macau’,” said Joe Liu, the Director of MOME, during the welcoming speech.

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Toasting session


The event also included awarding ceremony, staff performances from Macau Pass and lucky draw. The dinner ended with joyful laughters.

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The ultimate winner in the lucky draw


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Group photo of MOME family

MOMEplay X Future Bright Treat You Big Meal!


*Various food coupons


As Lunar New Year is approaching, it is a great time to gather family and friends to celebrate. Therefore, MOMEplay and Future Bright Group decide to treat you dinners and award you iPhone 6s.

The campaign started from 11th January. If you share the game link to more of your friends, you will be able to win more food coupons to enjoy your meal. Moreover, after redeeming the coupon at designated restaurant, you will be granted an extra opportunity to win iPhone6s and $1000 catering voucher.


The game ended on 31st January with total participants of 137,000. The coupon redemption period ends on 31st March, take your time to enjoy your big meal!

MOME Collaborates with ontv to Enrich Programme Genres

Which is the come-back TV drama of T.O.P? And what is the latest trend of leisure and electronics? You will know the answers well if you follow MOME TV.

MOME, collaborating with Oriental Press Group’s online television platform ontv, starts broadcasting ontv lifestyle and entertainment programmes on MOME TV from 15th December 2015.

Aside from striving to produce local innovating programmes, MOME is trying to introduce more informative and entertainment programmes which are popular in other regions to enrich audience’s visual experience and choices. The collaboration with ontv allows MOME to offer diversified genres which are popular among audience, including lifestyle, technology, entertainment and Kpop on Bus TV and Taxi TV.

MOME TV, launched in July 2014, is our exclusive TV channel broadcasting a series of informative, entertaining and lifestyle based programmes adored by the local citizens and tourists. MOME TV is visible in a growing number of public transports, retail outlets, and online platforms.

Oriental Press Group is the largest press group in Hong Kong. ontv, launched in March 2013, provides netizens with diversified programmes, of which current affair and entertainment programmes are particularly popular.

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“WiFi Bus +” Trail Report

“WiFi Bus +” service has been in use for 2 months. Don’t you enjoy the WiFi service while traveling with bus?

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In the first stage, CTM-WiFi hotspot and free bus WiFi hotspot are available on over 330 buses operated by Transmac. Upon successful login to designated CTM-WiFi SSID and complete the registration process, passengers will be entitled to enjoy free internet service.


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Upon user testing, the free WiFi hotspot on “Wifi Bus +” can be searched easily. Users will be redirected to the login page once the network is connected. You will need to fill in your mobile phone number to receive a SMS activation code in order to activate the internet service.


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Your device will be connected to the internet after entering the 6-digit activation code. The WiFi service is smooth, users are able to surf the net, update status on social media and watch videos online, etc. Each login will be granted 30-minute internet service.

“The popularization of WiFi and e-commerce is undoubtedly a big trend,” said Joe Liu, the Director of MOME, “Hence, ‘WiFi Bus +’ service will be further promoted to other public transportation and retail stores in order to enable local citizens and tourists to enjoy the fun of having interactivity on the Internet. In addition, local stores can also make use of this platform to promote their businesses by O2O means and create new business opportunities.”


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“Mission MOME” Promotes Positive Energy with Love

“Mission MOME”, the first commonweal MOME TV programme, will be broadcasted on MOME TV, including Transmac buses, taxis, Royal Supermarket outlets and other online channels, from 29 December 2015.

“Mission MOME” is a brand new reality show produced by MOME TV. The major idea of the programme is to pass on hope and encouragement to the target of each episode by showing support and fulfilling his/her dream. MOME also aims to spread out positive attitude and offers an opportunity for the general public to get to know the real life of the local disadvantaged community.

Tommy Hoi, the target of the first episode, is one of the members of Association of Parents of the People with Intellectual Disabilities of Macau (AFEDMM). He was diagnosed with cerebral palsy since he was small, but he never felt low with his physical defect. Today, he actively takes part in paralympics and operates a Taobao purchase business by himself. Realizing Hoi’s dream of taking a helicopter trip, MOME worked along with Macau General Aviation and Flying Association (MGAFA) to present a surprised to him.


Hoi demonstrated how he did internet shopping with the tailor-made device.



Presenting the surprise to Hoi.



Mr. Michael Wong happened to be the pilot of the helicopter trip.


Hosted by Macau artists, Hyper Lo and Josie Ho, the first episode presents the message of “optimism keeps you motivated and energetic” by telling the story of Hoi. The shooting is fully supported by MGAFA, Hong Kong Aviation Club and Heliservices HK.

Joe Liu and Joseph Chan, the Directors of MOME, were very confident that the new programme would be an innovative and inspiring series. “As a new media company, we do not merely offer information and entertainment for local citizens and tourists, but spread out positive messages and raise attention to the disadvantaged community with the power of media that MOME TV has,” said Liu.

“Our mission is to promote aviation knowledge and technology to the public, and offer a platform of exchange and learning to aviation amateurs. We are very happy to participate in the shooting of ‘Mission MOME’ and offer Tommy a chance to fulfill his dream towards aviation,” said Clovis Chu, the President of MGAFA.

“Thank you MOME for inviting us to be the first collaborating organization of ‘Mission MOME’, we like the programme idea a lot. I believe through MOME’s professional production and high media coverage, we will be able to allow the society to understand more about the local disadvantaged community. The story of Tommy is very encouraging, and I hope his story can change the stereotype towards intellectually disables,” said Chang, the Chairman of AFEDMM.


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