Apart from sunshine and beach, what else can you think of about summer? Let’s just sweat and have fun with MOME!
To share joyfulness of MOME’s anniversary with the public, we hosted 3 roadshows near Senado Square and Rua do Cunha during weekends in August. We set up booths to play games and take great pictures with passers-by, as well as distributed souvenirs to fans who subscribed and supported MOMEplay.
MOME gained distinction in Guangdong Youth Start up Contest, in which the media company was the only participant from Macau and Hong Kong to be awarded throughout the competition. MOME was entitled to enter the semi-final for its stable business performance and prospective strategic planning among 3000 participants enrolled in Guangdong Province. After a series of training workshops and challenges, MOME was ultimately awarded distinction among 178 competitors.
Hosted by 18 government departments and youth associations in Guangdong Province, Guangdong Youth Start up Contest is one of the most renowned events for startups.
“MOlympics”, a special MOMEplay campaign celebrating MOME’s 2nd anniversary, had created a phenomenon among players: more than 100,000 people participated the campaign within 48 hours and everyone was keen in collecting medals for redemption.
The game is designed in the way of “Monopoly” and set in a stadium to cohere the theme. Each “athlete” will roll the dice and move accordingly, they will be awarded lucky draw opportunity or medal for prize redemption. Total participation exceeded 145,000 people.
Organized by Macao Federation of Trade Unions, a group of student-to-be visited MOME on 12th August on the topic of career planning. Colleagues from Public Relations, Project & Creative and Digital Creative Department introduced indus- try insights and key projects of the company respectively to the group and wrapped up with personal sharing on career development.
Group performance on the final of “Zhuhai Youth Drama Carnival”
To promote art development of children, MOME co-organizes “Zhuhai Youth Drama Carnival” with Zhuhai Xiangzhou Education Bureau, Zhuhai Bus Culture and Media Co. Ltd and 2 other institutions to learn from the successful experience of the event.
Talent show of the participants
Other than merely carrying out event promotion in Macau, we constructed an online voting system on MOMEplay for voting “the Most Popular Actress Award”, totally participation exceeded 140,000 throughout the campaign.
Miss Eunice Dong, Representative from MOME presented the prize to the winner
The grand performance will take place in a grand theater in Zhuhai in December 2016
Everyone was waiting for the one and only one word from the director.
MOME’s office was later heat up with the diligent performance of all “athletes”. They were all dedicated to take good shots for MOME’s corporate video to embrace its 2nd anniversary.
Inspired by an international sports event held in August, MOME’s creative team links up sports spirit and the joyfulness of the company’s anniversary to construct a playful corporate video.
Every department symbolizes athletes in various fields, yet everyone has the same goal: to fight for a better future. The adventurous spirit, which coincide with the core value of the creative agency, was perfectly reflected in the plot.
Other celebration campaigns for MOME 2nd anniversary also include MOMEplay campaign “MOlympics” launched on 5th August, 2 feature sports programs and roadshow promotion.
Man Wong, Executive Director of MOME, represented local marketing industry to examine the future of digital marketing with industry experts in ”Overseas Youth Entrepreneurship and Innovation Summit Macau” on July 25th in Studio City Banquet Room. Attending guests include Cheung, President of the Asia Pacific Internet Research Alliance; Hu, Director of Association of Accredited Advertising Agencies of China; and Ku, Founding Director of E-commerce Association of Macau.
Creative industry in Macau is more emerging under the support of SAR government in recent years, with enormous number of local creative brands, handicraft, art gallery, art fair launched around the city.
MOME’s creative team has come up with a new series of program ”Cultural Creator” to elaborate the creative industry from the perspective of cultural entrepreneurs, offering audience a new insight to the vibrancy, operation and challenges of the uprising phenomenon.
“What’s up in Euro 2016” is a special program exclusively produced by MOME, with 12 episodes to cope with the fever of UEFA Euro 2016. Featured with a group of young Internet celebrities, the program introduces interactive games related to sports, football stars biography, commentation on the game and standings updates to enhance audience’s engagement in sports event.
Episode 1 to 6 is available at all MOME TV platforms and online channels. The title sponsor of the series is Grand Emperor Hotel Macau.
MOME was one of the judging panels in “Lean Startup Contest 2016” hosted by Hou Kong Junior Chamber. Kwok Hong, MOME’s Project and Creative Manager, attended the competition on behalf of MOME.
The contest took place on 25th June at Civil Officer Training Center. Participants who had joined the Lean Startup training workshops in May and June showcased their startup up projects and were feed backed with professional advices from the judges.