Macau Shopping Festival 2016 X MOMEplay Campaign had come to the end with overwhelming results: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.
The activity is a core component of “Lucky Draw Trio”. Firstly, participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login. And that they could join live lucky draw after shopping; lastly, all participants in live lucky draw were eligible to enter the ultimate lucky draw in January 2017 to win prizes of MOP500,000.
*Executive Director Man Wong introduced the digital campaign during the press conference
Launched during 3rd to 31st December, Macau Shopping Festival is a great occasion for retail sector. Per the organizer, Macao had accommodated more than 30,000,000 visitors last year and the group had spent over MOP$65 billion in retail. It is believed the fest can optimize the structure of visiting tourists and stimulate consumer demand, and hence to inject motivation to local economy.
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Highlights: This is a Christmas campaign co-launched by City of Dreams and MOMEplay. Participants could select one gift boxes among three to win corresponding prizes. Three additional chances were granted for daily login.
Result: Total participants exceeded 90,000 and more than 10,000 valid questionnaires were collected, offering valuable market information to the client.
Highlights: A brief introduction of IACM’s responsibilities would be shown before the lucky draw to enhance participants’ knowledge and impression. The campaign also helped to redirect users to subscribe IACM‘s offical WeChat account.
Result: Total participants exceeded 110,000 and attracted more than 20,000 fans for IACM’s offcial WeChat Account.
Highlights: The first local world-class film festival was launched in December 2016, inviting more than 500 local and international film makers, directors, celebrities, investors, media to attend a series of activities including film competitions, screenings, film market and master class. MOME is appointed by MGTO as being the Digital Marketing and Media Partner to host marketing campaigns for the event with its media network and O2O2O digital campaigns.
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Highlights: Launched during Macau Food Festival, the campaign successfully drove participants to visit the latest vending machine of Coco Cola at the event revenue. The entire campaign (both online and offline) substantially strengthen the brand image and awareness of Coco Cola.
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Highlights: The campaign is a core component of “Lucky Draw Trio” in Macau Shopping Festival. Participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login.
Result: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.
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November is the month for exciting news – MOME’s Director Joe Liu was awarded Gold Award in Young Entrepreneur in Business Awards of Macau 2016.
The gala dinner and awarding ceremony of the 4th Business Awards of Macau was held in Grand Lisboa on 24th November. The Young Entrepreneur category acknowledges the outstanding entrepreneurial spirit and achievements of entrepreneurs younger than 40 years old.
Joe Liu and Joseph Chan co-founded MOME Media & Marketing in 2013. In three years’ time, its business model is becoming more mature in 2016. For instance, the number of installed mobile monitors is over 1,000, the agency also becomes the sole taxi mobile media provider in Macau. Its digital platform MOMEplay, have gained positive reputation over the public with average participation of 100,000 people.
Revealed during the award acceptance speech, Liu expressed his gratitude to his team and partners. “I am very lucky, I am very fortunate, I am able to make a lot of good friends, along the way I get a lot of great support.”
At this stage, MOME is ready to expand its business in South East Asia and Mainland China in the direction of digital marketing and e-ecommerce. “We will continue to work hard, we will continue to innovate, and to make Macau a better place,” Liu concluded.
The Business Awards of Macau was instituted with the objective of promoting and acknowledging outstanding contributions to the community, and exceptional business achievements by local entrepreneurs, managers and companies.
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MOME was proudly awarded as the winner of the Most Innovative Media and Marketing Solutions of the Year in Hong Kong’s Most Valuable Companies (HKMVC) Awards 2017 at the gala dinner hosted in Harbour Grand Kowloon Hotel on 17th November.
*MOME’s Director Joe Liu received the trophy from the Chairman of AMG Financial Group Arnold Yeung
In 2016, MOME had carried out more than 15 digital campaigns for local brands and industry giants, including Macao Tourism Tourism Office, Macau Tower, Suncity Group, Future Bright Group, ICBC, CTM, etc. Each of the campaigns had successfully achieved remarkable results and is able to cope with marketing objectives set by the clients.
Founded by the reputed international business magazine publisher Mediazone Group, the awards recognize Hong Kong & China’s most reputed and promising brands throughout the year in business community.
“Momanababa”, the flying machine created by two local creative companies MOME and Manner, took off in “Redbull Flugtag 2016” held in Kai Tak Runway Park on 27th November. The project was fully supported by Macau General Aviation and Flying Association (MGAFA) and Allway Advertising & Production Ltd. (Allway).
“Momanababa” is the first participating group from Macau ever since. From planning, design to building, the flying machine took 4 months to complete.
The flying machine was 6 meters long with a giant glider on the top. Joe Liu, the Director of MOME and core participant, explained the design was inspired by the modes of transportation connecting Macau and Hong Kong. “We come up with an idea of combining ferry and helicopter in our design, and that becomes a cheerful spaceship.”
*The making of Momanababa
Though not receiving any prizes in the event, the “pilot” of “Momanababa” Hou was satisfied with the result. “Ours may not be perfect, as long as it can ‘fly’ a bit, that already means a lot to us.”
As supporting units who provided consultancy throughout the project, MGAFA and Allway were happy with the outcome. “Through providing consultancy support, we hope to arouse youth’s knowledge and interest in general aviation,” said Clovis Chu, the President of MGAFA.
The owner of Allway Tina Wong was delighted by the perseverance of the members. “Creativity requires trials and practices in order to succeed, we encourage young people to bravely take up their first step to make progress.”
*MGAFA and Allway provided consultancy to Momanababa
Organized by Red Bull HK, Hong Kong Aviation Club and Hong Kong Air Cadet Corps, “Red Bull Flugtag 2016” is an international event which dares both the brave and brainy to design, build and pilot home-made, human-powered flying machines off a 6 meter high flight deck in hopes of soaring into the wild blue yonder. The event has been held in over 44 countries including Singapore, Australia, New Zealand, US, Germany.
Co-launched with Suncity Group, the latest MOMEplay campaign themed on Grand-Prix featuring iPhone 7 as ultimate prize had enjoyed huge popularity among participants since its launch on 18th October.
This was a similar project as MOMEplay New Jetso – participant who collected all components in the fastest manner will be awarded. However, a new mechanism was introduced: they were allowed to “send” and “steal” compo- nents to or from a friend so make the mission more unpredictable and exciting.