Liu Shares E-business Prospect in IPM

Director of MOME Joe Liu attended a guest lecture in Macau Polytechnic Institute (IPM) as the Vice President of Macau International Industrial Technology Development Association (AIDIT) on 15th March.

The board of council of AIDIT was invited to give sharing on the development and prospect of E-commerce to IPM’s junior students majoring e-business, both parties exchanged their thoughts and ideas in the 2-hour activity.


The President of AIDIT Ms Lee introduced the background of the organization and identified commercial opportunities in local market in the first session.


Penny Chao, the Chairman of AIDIT made an introductory of “WiFi Guide” project during the second part. He elaborated the future of internet-oriented platforms and encouraged students to make good use of current resources to fulfill their goals.


As the Vice President of the organization and an entrepreneur, Joe shared his personal experience of setting up his business.


He emphasized “being studious and alert to opportunities is the key to success”. He also agreed e-commerce is a global phenomenon and he is planning to invest more resources to the field to catch up with global development.


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The Season of Ideas – New Programs Overview

Spring is the season of ideas, MOME has launched 2 new programs to enrich audience experience in the new season.

“Coming into Beauty”

“Coming into Beauty” is the latest informative program produced by MOME TV to bring about current beauty technologies and trends to the audience. The first 4 episodes introduces the most up-to-minute semi-permanent makeup technology, including eyebrow reshaping, eyeliner tattoo and foundation infusion. Experienced specialist will demonstrate the process and showcase the outcome in front of the camera. In the meantime, the series clarify myths and misunderstandings regarding cosmetology and advise audiences to understand all the risks before implementing related treatments.



“Frankaview” elaborates social phenomenon in a humorous manner with the neighborhood. Everyone holds their own statement and what is the truth?

The first episode elaborates the phenomenon of “Monster parents”. Every parents hope their children to have a bright future, however, are you pushing them too hard?

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2017 Feb: Suncity Group X MOMEplay Campaign

Suncity Group 10th Anniversary X MOMEplay Campaign

Date: Feb 21st, 2017 to Mar 13th, 2017

Highlights: Inspired from classic tabel game Monopoly, participants were required to roll the dice to determine how many spaces they moved on their turn, and they would be awarded respective items for prize redemption. Each space represented a branch of Suncity Group to highlight its vibrant development in 10 years.

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2017 Jan: COD X MOMEplay Campaign

COD X MOMEplay “Transformation” Campaign

Date: Jan 23rd, 2017 to Feb 10th, 2017

Highlights: Following the huge success of the Christmas MOMEplay campaign, the 5-star hotel launched its second cohesive campaign highlighting the recent makeover of the property’s shopping mall and new facilities.

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Suncity’s MOMEplay Campaign Went Viral

“Suncity Group X MOMEplay” campaign, which was launched on 22nd February, climbed the charts as the most popular MOMEplay campaign.

Participation grew expeditiously since its launch, exceeding 200,000 participants in 24 hours. Hence, it hit a new record of accumulating 600,000 participants in as at 25th February, covering more than 90% of Macau population.


The thrilling campaign was designed under the theme of classic tabel game Monopoly. Participants rolled the dice to determine how many spaces they moved on their turn, and obtained respective items as reward. Ultimate prizes included premium Korea trip, iPhone 7 Plus, Beats headphone, etc.


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Alpha TV To Launch in 2017

MOME, the media and marketing company has reached collaborative agreement with Alpha Group to launch “Alpha TV” in mid 2017.

On the collaboration, 40 outlets under the pharmacy group will install MOME TV monitors. In addition, 43” outdoor giant LED monitor is installed inarguably in some of the popular outlets such as Macau Square. The move aims to providing a more friendly informative channel to citizens and a cost-effective promotional medium to advertising clients.

“Alpha TV” will showcase the most reputed programs of MOME TV, such as “Macau People”&“Yummy MOME” during the trial. For instance, the mobile media provider is producing a series of health program featuring Alpha Group‘s experienced pharmacists to share health tips with the general public.

MOME TV is the pioneer of local mobile media, which had installed over 1000 monitors on Transmac public bus, taxi and Royal Supermarket outlets in the past 3 years. The collaboration with Alpha Group is a milestone for the MOME to expand its coverage and credibility.

Alpha Group is the largest local pharmacy group. Its 300 full-time staff members strive to serving free health consultancy service to local residents.


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MOME Works for MGTO’s New Year Greeting Videos

MOME was appointed to produce greeting videos for “Parade for Celebration of the Year of the Rooster”, a mega festive event initiated by Macao Government Tourism Office (MGTO).

As usual, MGTO held a fantastic float parade during Chinese New Year to embrace new start and new hope. In addition to the performance, MGTO displayed 24 1-minute greeting videos, which were exclusively produced by MOME on giant monitors of the event to deliver warm blessings to every participant.

MOME’s Creative Department hustled between corporates in Macau and Taipa every day during the production period. The shooting process was smooth and expeditious, whilst maintaining its premium quality. Compliments were received from many of the interviewees for MOME’s flexibility and professional service.

Interviewing guests included government officials, senior officers of core supporting units and sponsors.

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Chinese New Year Float Parade has become one of the annual signature events in Macau. The festive parade had came into spotlight on 30th January, gathering 688 performers and 14 dazzling floats to present a fascinating show to residents and tourists.


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Welcoming the New Year with “Transformation”

Following the huge success and popularity of City of Dreams’ Christmas MOMEplay campaign, the 5-star hotel co-launches its second festive campaign with MOME during Chinese New Year.

The theme “Transformation starts from here” aims to highlight the recent makeover of the property’s shopping mall: the size is expanded to three times larger and DFS’s T Galleria first-ever shoe salon is  introduced, transforming the mall area into a paradise of trendy and fashion.

Hence, no matter the game design and prizes given away, all elements reflect COD’s determination to make you trendy and smart in the New Year. Prizes include $10,000 gift voucher (giving away 2 sets everyday), 128G iPhone7 Plus, and exclusive gift voucher for F&B and retail outlets inside the property. The campaign ends on 12th January, subscribe to MOMEplay official Wechat account and get your entrance to transformation!

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Full Support to “Famine Macau”

MOME is delighted to supporting World Vision’s “Macau Famine 2017” fundraising activities. The media agency would broadcast promo videos on its mobile platform to call for attention to needy children.

Joe Liu, the Director attended the launching ceremony on 17th January at Macau Productivity and Technology Transfer Center Auditorium and accepted souvenir on stage. To encourage public to give attention to global poverty and famine problem, MOME will start broadcasting “10-hour Famine Camp” promo video on its Bus TV platform from March.

Joe is happy to support “Famine Macau”. He hoped MOME’s involvement would lead more Macau citizens to join hands helping the needy children. He also wished to carry out more community projects together with his staff in the future to contribute back to society.


Famine population worldwide exceeds 0.8 billion, which is even more damaging than some of the epidemic diseases such as AIDS and malaria. The theme of “Famine Macau” this year is “Let kids be satiated”, amount fundraised will support needy children and families in Sothern Sudan, Zimbabwe, Somalia affected by hunger, poverty, natural disaster and war.


What’s up in 2016?

MOME is honored to have worked with our valuable partners and clients in 2016 to accomplish many distinctive projects. In 2017, we promise to work even harder to providing professional and diversified services to each of you who have been supporting and devoting trust in us!

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