MITE Campaign Gains Unprecedented Success
The 5th Macao International travel (Industry) Expo (“MITE”) partnered with MOMEplay to present a “mission” to drive traffic to the exhibition held in Venetian Macao Cotai Expo.
“The Expo Mission” required participants to ask 6 friends for help to unlock the gift boxes after they logged into the game. The redemption took place at the venue during 7th-9th July where the participant could select two gift boxes for real time lucky draw. Winning was guaranteed with premium prizes such as limited-edition souvenirs, MacBook, Dyson hairdryer, Rowena suitcase, hotel accommodation etc.
The campaign received overwhelming result and gathered more than 2,000 residents for redemption in three days. All prizes were given out by the last day of MITE.
The 3-day Expo, which attracted 36,000 visitors, occupied 10,000 square meters featuring 473 booths originated from 45 countries and regions in Asia, Europe, America, Africa and Oceania.