“Suncity Group X MOMEplay” campaign, which was launched on 22nd February, climbed the charts as the most popular MOMEplay campaign.
Participation grew expeditiously since its launch, exceeding 200,000 participants in 24 hours. Hence, it hit a new record of accumulating 600,000 participants in as at 25th February, covering more than 90% of Macau population.
The thrilling campaign was designed under the theme of classic tabel game Monopoly. Participants rolled the dice to determine how many spaces they moved on their turn, and obtained respective items as reward. Ultimate prizes included premium Korea trip, iPhone 7 Plus, Beats headphone, etc.
MOME, the media and marketing company has reached collaborative agreement with Alpha Group to launch “Alpha TV” in mid 2017.
On the collaboration, 40 outlets under the pharmacy group will install MOME TV monitors. In addition, 43” outdoor giant LED monitor is installed inarguably in some of the popular outlets such as Macau Square. The move aims to providing a more friendly informative channel to citizens and a cost-effective promotional medium to advertising clients.
“Alpha TV” will showcase the most reputed programs of MOME TV, such as “Macau People”&“Yummy MOME” during the trial. For instance, the mobile media provider is producing a series of health program featuring Alpha Group‘s experienced pharmacists to share health tips with the general public.
MOME TV is the pioneer of local mobile media, which had installed over 1000 monitors on Transmac public bus, taxi and Royal Supermarket outlets in the past 3 years. The collaboration with Alpha Group is a milestone for the MOME to expand its coverage and credibility.
Alpha Group is the largest local pharmacy group. Its 300 full-time staff members strive to serving free health consultancy service to local residents.
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MOME was appointed to produce greeting videos for “Parade for Celebration of the Year of the Rooster”, a mega festive event initiated by Macao Government Tourism Office (MGTO).
As usual, MGTO held a fantastic float parade during Chinese New Year to embrace new start and new hope. In addition to the performance, MGTO displayed 24 1-minute greeting videos, which were exclusively produced by MOME on giant monitors of the event to deliver warm blessings to every participant.
MOME’s Creative Department hustled between corporates in Macau and Taipa every day during the production period. The shooting process was smooth and expeditious, whilst maintaining its premium quality. Compliments were received from many of the interviewees for MOME’s flexibility and professional service.
Interviewing guests included government officials, senior officers of core supporting units and sponsors.
Public Security Police Force
Chinese New Year Float Parade has become one of the annual signature events in Macau. The festive parade had came into spotlight on 30th January, gathering 688 performers and 14 dazzling floats to present a fascinating show to residents and tourists.
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Following the huge success and popularity of City of Dreams’ Christmas MOMEplay campaign, the 5-star hotel co-launches its second festive campaign with MOME during Chinese New Year.
The theme “Transformation starts from here” aims to highlight the recent makeover of the property’s shopping mall: the size is expanded to three times larger and DFS’s T Galleria first-ever shoe salon is introduced, transforming the mall area into a paradise of trendy and fashion.
Hence, no matter the game design and prizes given away, all elements reflect COD’s determination to make you trendy and smart in the New Year. Prizes include $10,000 gift voucher (giving away 2 sets everyday), 128G iPhone7 Plus, and exclusive gift voucher for F&B and retail outlets inside the property. The campaign ends on 12th January, subscribe to MOMEplay official Wechat account and get your entrance to transformation!
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