2016 Nov: Macau Shopping Festival X MOMEplay Campaign
Macau Shopping Festival X MOMEplay Campaign
Date: Nov 4th, 2016 to Dec 31st, 2016
Highlights: The campaign is a core component of “Lucky Draw Trio” in Macau Shopping Festival. Participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login.
Result: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.