2016 Nov: Macau Shopping Festival X MOMEplay Campaign

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Macau Shopping Festival X MOMEplay Campaign

Date: Nov 4th, 2016 to Dec 31st, 2016

Highlights: The campaign is a core component of “Lucky Draw Trio” in Macau Shopping Festival. Participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login.

Result: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.

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One Comment

  1. Bubi
    Apr 07, 2017 @ 09:22:36

    Nice post. I learn something totally new and challenging on sites I stumbleupon everyday. It’s always exciting to read through articles from other authors and use a little something from their websites.

    Reply

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