MOME is honored to have worked with our valuable partners and clients in 2016 to accomplish many distinctive projects. In 2017, we promise to work even harder to providing professional and diversified services to each of you who have been supporting and devoting trust in us！
Macau Shopping Festival 2016 X MOMEplay Campaign had come to the end with overwhelming results: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.
The activity is a core component of “Lucky Draw Trio”. Firstly, participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login. And that they could join live lucky draw after shopping; lastly, all participants in live lucky draw were eligible to enter the ultimate lucky draw in January 2017 to win prizes of MOP500,000.
*Executive Director Man Wong introduced the digital campaign during the press conference
Launched during 3rd to 31st December, Macau Shopping Festival is a great occasion for retail sector. Per the organizer, Macao had accommodated more than 30,000,000 visitors last year and the group had spent over MOP$65 billion in retail. It is believed the fest can optimize the structure of visiting tourists and stimulate consumer demand, and hence to inject motivation to local economy.
City of Dreams X MOMEplay Christmas Campaign
Date: Dec 9th, 2016 to Dec 29th, 2016
Highlights: This is a Christmas campaign co-launched by City of Dreams and MOMEplay. Participants could select one gift boxes among three to win corresponding prizes. Three additional chances were granted for daily login.
Result: Total participants exceeded 90,000 and more than 10,000 valid questionnaires were collected, offering valuable market information to the client.
IACM X MOMEplay Campaign
Date: Dec 6th, 2016 to Dec 26th, 2016
Highlights: A brief introduction of IACM’s responsibilities would be shown before the lucky draw to enhance participants’ knowledge and impression. The campaign also helped to redirect users to subscribe IACM‘s offical WeChat account.
Result: Total participants exceeded 110,000 and attracted more than 20,000 fans for IACM’s offcial WeChat Account.
IFFAM X MOMEplay Campaign
Date: Nov 24th, 2016 to Dec 8th, 2016
Highlights: The first local world-class film festival was launched in December 2016, inviting more than 500 local and international film makers, directors, celebrities, investors, media to attend a series of activities including film competitions, screenings, film market and master class. MOME is appointed by MGTO as being the Digital Marketing and Media Partner to host marketing campaigns for the event with its media network and O2O2O digital campaigns.
Coco Cola X MOMEplay Campaign
Date: Nov 11th, 2016 to Nov 27th, 2016
Highlights: Launched during Macau Food Festival, the campaign successfully drove participants to visit the latest vending machine of Coco Cola at the event revenue. The entire campaign (both online and offline) substantially strengthen the brand image and awareness of Coco Cola.
Macau Shopping Festival X MOMEplay Campaign
Date: Nov 4th, 2016 to Dec 31st, 2016
Highlights: The campaign is a core component of “Lucky Draw Trio” in Macau Shopping Festival. Participants could win golden coins in MOMEplay to redeem more than 150 kinds of coupons and gifts. To encourage participation, 3 more chances were granted for daily login.
Result: total participants exceeded 220,000 and the game is one of the longest and most popular MOMEplay campaigns. Many shop at designated retailers after redeeming coupons and gift certificates during Christmas, and had created chain effect and sales growth for the retail sector.