2016 Oct: Suncity Group X MOMEplay Campaign
Suncity Group X MOMEplay “Grand Prix” Campaign
Date: Oct 18th, 2016 to Oct 28th, 2016
Highlight: This was a similar project as MOMEplay New Jetso – participant who collected all components in the fastest manner will be awarded. However, new mechanism was introduced: they were allowed to “send” and “steal” components to or from a friend so make the mission more unpredictable and exciting. They can even check up who had moved their components when they came back.
Outcome: More than 90,000 people participated the campaign and had attracted 13,000 new fans for Suncity Group’s official Wechat Account.