2016 Oct: Suncity Group X MOMEplay Campaign

Suncity Group X MOMEplay “Grand Prix” Campaign


Date: Oct 18th, 2016 to Oct 28th, 2016

Highlight: This was a similar project as MOMEplay New Jetso – participant who collected all components in the fastest manner will be awarded. However, new mechanism was introduced: they were allowed to “send” and “steal” components to or from a friend so make the mission more unpredictable and exciting. They can even check up who had moved their components when they came back.

Outcome: More than 90,000 people participated the campaign and had attracted 13,000 new fans for Suncity Group’s official Wechat Account.

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