2016 Aug: “MOlympics” MOMEplay Campaign
“MOlympics” MOMEplay Campaign
Date: Aug 5th, 2016 to Aug 21st, 2016
Highlight: The game is designed in the way of “Monopoly” and set in a stadium to cohere the theme. Each “athlete” will roll the dice and move accordingly, they will be awarded lucky draw opportunity or medal for prize redemption.
Outcome: Total participants exceeded 140,000 and more than 100,000 people participated the campaign in 48 hours, all prizes were redeemed in a glance.
Advertising TVC: https://goo.gl/rDe9hw