“MOlympics” Hits the Town
“MOlympics”, a special MOMEplay campaign celebrating MOME’s 2nd anniversary, had created a phenomenon among players: more than 100,000 people participated the campaign within 48 hours and everyone was keen in collecting medals for redemption.
The game is designed in the way of “Monopoly” and set in a stadium to cohere the theme. Each “athlete” will roll the dice and move accordingly, they will be awarded lucky draw opportunity or medal for prize redemption. Total participation exceeded 145,000 people.
Congratulations to all winners!