2016 Apr: MGTO X MOMEplay Campaign

MGTO X MOMEplay “Macao Hunt”

Date: Apr 23rd, 2016 to May 23rd ,2016

Highlight: The game became more challenging by dispersing check-in points across Macao Peninsula, Taipa and Coloane. The type of gems was rewarded randomly and that required participants to take part actively in order to collect all of them for prize redemption. Furthermore, free SIM cards were distributed to tourists to better promote the branding and encourage participation.

Outcome: More than 135,000 people participated in the 1-month campaign and 36,000 times of check-in were recorded.

Advertising TVC:  https://goo.gl/uJh855

2016 Apr: Broadway Macau X MOMEplay New Jetso

Broadway Macau X MOMEplay New Jetso

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Date: Apr 12th, 2016 to Apr 22nd, 2016

Highlight: participants were asked to collect a certain amount of diamonds and show tickets could be redeemed at real time, this is the most appealing way to attract potential customers.

Outcome: More than 22,000 people participated

Advertising TVC: https://goo.gl/uJh855

The Duck is in Town

The Rubber Duck is finally in town on 29th April. Aside from  being the Media Partner of the event responsible for the planning and coordination of media placement, MOME was also invited by Transmac to include “duck element” in the design of the 25 buses purchased, hence to create another “duck trend” in the community. The theme bus was opened for public visit from 29th April to 2nd May at Macao Science Museum, and it had substantially captured the attention of the visitors on site.

 

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*MOME was one of the Officiating guests of the launching ceremony

 

 

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*How popular the theme bus was

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*MOME and the Duck!

 

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