Highlight: The game became more challenging by dispersing check-in points across Macao Peninsula, Taipa and Coloane. The type of gems was rewarded randomly and that required participants to take part actively in order to collect all of them for prize redemption. Furthermore, free SIM cards were distributed to tourists to better promote the branding and encourage participation.
Outcome: More than 135,000 people participated in the 1-month campaign and 36,000 times of check-in were recorded.
The Rubber Duck is finally in town on 29th April. Aside from being the Media Partner of the event responsible for the planning and coordination of media placement, MOME was also invited by Transmac to include “duck element” in the design of the 25 buses purchased, hence to create another “duck trend” in the community. The theme bus was opened for public visit from 29th April to 2nd May at Macao Science Museum, and it had substantially captured the attention of the visitors on site.
*MOME was one of the Officiating guests of the launching ceremony