2016 Feb: OCBC X MOMEplay Campaign
OCBC X MOMEplay Campaign
Date: Feb 5th, 2016 to Feb 25th, 2016
Highlight: Sending and grabbing “red pockets” on Wechat has become a new tradition in celebrating Chinese New Year. We incorporate this idea to the OCBC campaign to wish all Macau residents a happy new year.
Result: 20,000 prizes were given out with more than 100,000 people participated in the 3-week campaign.