2016 Feb: MGTO X MOMEplay Campaign
MGTO X MOMEplay Campaign “Macao Hunt”
Date: Feb 1st, 2016 to Feb 28th, 2016
Highlight: Launched during the Lunar New Year featuring the “Lucky Monkey”, the campaign encouraged participants to look for “Lucky Monday” and check in at designated check points in order to generate people flow for the area.
Outcome: More than 114,000 people participated in the 1-month campaign and 34,000 times of check-in were recorded.
Advertising TVC: https://youtu.be/gLilcoYcOY4