“Macao Hunt”, the interactive Wechat game featuring “Golden Monkeys”, had ended on 28th February. The game successfully added value to the New Year celebration campaign initiated by MGTO with bright results.
The game is very popular among local residents, and tourists from all over the world. The total number of participants throughout the game period had exceeded 114,000, in addition, more than 34,000 times of check-in at the designated checkpoints were recorded. MOMEplay is glad to have the opportunity to work with MGTO to further promote “Step Out, Experience Macao’s Communities” walking routes for the good of the development in local tourism.
Special editions of “Golden Monkeys” were placed during the “Parade for Celebration of the Year of the Monkey” on 10th February evening to enhance the chance of winning. The “Golden Monkeys” had successfully caught the attention of the audience, who were keen to check in with the “Golden Monkeys”.
“Macao Hunt” was popular among local residents and tourists
Our staffs demonstrated the game to the audience during the parade
“Macao Hunt” featuring the next theme will be back soon, check out MOMEplay for the latest news!
Sending and grabbing “red pockets” on Wechat has become a new tradition in celebrating Chinese New Year. The popularity of “Wechat Red Pocket” can be reflected on its spectacular participation – 75 million times of participation was achieved in a short period of time after its launch in January 2014. To celebrate the Year of the Monkey, MOMEplay and OCBC had prepared plenty of red pockets for all of you, have you won any?
OCBC X MOMEplay New Year Campaign launched from 5th February, prizes included iPhone6s, credit card credits, cash coupons, etc. MOMEplay knew that everyone wanted to get as many red pockets as possible, so we decided to award 2 opportunities of lucky draw for each click on the shared game link during the Lunar New Year Holiday (8th-10th February). Remember to ask your relations for help when you pay New Year calls.
The campaign had ended on 25th February, 20,000 prizes were given out with more than 100,000 people participated in the game. congratulations to the lucky fellow who won the iPhone! Who will take the Apple Watch home? Check out the result of the ultimate lucky draw!
I am sure you have heard of Cyril’s big name as one of the pioneers of street magic. The legendary magician is returning to Hong Kong to present his most amazing magic in April since his last show in Macau last year.
MOME is invited to become the Exclusive Media Partner of Cyril Magic Up Close and Personal Live in Hong Kong 2016. Aside from utilizing our exclusive mobile media platforms to promote Cyril’s big show, our professional production crew also engaged in the production of all promotional videos of the show, which include highlights of his flash mob performances in Hong Kong in January. Moreover, in the press conference held in February at Plaza Hollywood, we conducted live broadcast throughout the event. Let’s take a look on what we have done!
Cyril is one of the biggest names in street magic
The passers-by were totally amazed by Cyril’s spectacular performance
MOME conducted live broadcast for the press conference in February
Cyril, together with all organizers and sponsors, toasted to congratulate beforehand on the success of his show
The highlights of the flash mob performances will be available on MOME TV soon, follow MOME for the latest news of Cyril’s big show!
Highlight: Sending and grabbing “red pockets” on Wechat has become a new tradition in celebrating Chinese New Year. We incorporate this idea to the OCBC campaign to wish all Macau residents a happy new year.
Result:20,000 prizes were given out with more than 100,000 people participated in the 3-week campaign.
Highlight: Launched during the Lunar New Year featuring the “Lucky Monkey”, the campaign encouraged participants to look for “Lucky Monday” and check in at designated check points in order to generate people flow for the area.
Outcome: More than 114,000 people participated in the 1-month campaign and 34,000 times of check-in were recorded.