2016 Jan: Future Bright X MOMEplay Campaign
Future Bright X MOMEplay Campaign
Date: Jan 11th, 2016 to Jan 31st, 2016
Highlight: Participants were not limited on the amount of coupons to win during the campaign. To enhance participation and redemption, participants would be granted an exclusive opportunity to win more excellent prizes after they had consumed and redeemed the coupon at designated restaurants.
Outcome: More than 137,000 participants in 3 weeks and the campaign became the hottest local online promotion in January. Moreover, Future Bright Group also benefited from increase in sales during the launch period.
Advertising TVC: https://goo.gl/nltXkn