Macao Government Tourism Office (MGTO) announced details of the grand outdoor celebration event for Chinese New Year, known as the “Parade for Celebration of the Year of the Monkey”, on the press conference held on 14th January. The annual event features fabulous float parade alongside over 1,000 performers, splendid fireworks, local display of floats, as well as “Macao Hunt”, an interactive Wechat game featuring “Golden Monkeys”.
The Press Conference
MOME introduced “Macao Hunt”
“Macao Hunt” will be launched from 1st February until 28th February, with prizes include lucky monkey gold figurine, iPhone6s, coupons from selected merchants of “Quality Tourism Services Accreditation Scheme” and so forth.
Participants can login the game through MOMEplay or the Wechat account of MGTO. By initiating the shake function on Wechat or scanning the QRcode on the “Golden Monkeys” at designated area, the chance of winning will be enhanced. Moreover, participants will be able to collect more lucky draw chances by sharing the game link to friends on Wechat and filling in the in-game survey.
To celebrate the Year of Monkey, special editions of “Golden Monkeys” will be placed during the “Parade for Celebration of the Year of the Monkey” on 10th February evening.
“2016 Macau Pass X MOME Annual Dinner” was held on 28th January at Macau Tower. Attending guests included representatives from the SAR Government, media, public service corporations, banks and various enterprises.
Joe Liu, the Director of MOME, presented the welcoming speech
MOME was established in mid 2014 and is gaining attention among the public. Through corporation with 3 bus companies in Macao, the mobile media platform of MOME has been extended to 240 buses and over 50% of taxis. MOMEplay, the interactive game platform launched in mid 2015, had successfully combined offline and online media to create a one-stop O2O marketing solution for clients. “In the coming year, MOME will work closely with Macau Pass to drive Macao’s economy and build up ‘Digital Macau’,” said Joe Liu, the Director of MOME, during the welcoming speech.
The event also included awarding ceremony, staff performances from Macau Pass and lucky draw. The dinner ended with joyful laughters.
As Lunar New Year is approaching, it is a great time to gather family and friends to celebrate. Therefore, MOMEplay and Future Bright Group decide to treat you dinners and award you iPhone 6s.
The campaign started from 11th January. If you share the game link to more of your friends, you will be able to win more food coupons to enjoy your meal. Moreover, after redeeming the coupon at designated restaurant, you will be granted an extra opportunity to win iPhone6s and $1000 catering voucher.
The game ended on 31st January with total participants of 137,000. The coupon redemption period ends on 31st March, take your time to enjoy your big meal!
Highlight: Participants were not limited on the amount of coupons to win during the campaign. To enhance participation and redemption, participants would be granted an exclusive opportunity to win more excellent prizes after they had consumed and redeemed the coupon at designated restaurants.
Outcome:More than 137,000 participants in 3 weeks and the campaign became the hottest local online promotion in January. Moreover, Future Bright Group also benefited from increase in sales during the launch period.