2015 Nov: CTM X MOMEplay Campaign
CTM X MOMEplay Campaign
Date: Nov 3rd, 2015 to Nov 30th, 2015
Highlight: By launching this campaign, we softly promoted CTM X Transmac X MOME free bus wifi service to the public. We created a 1-month MOMEplay interactive game with amazing prizes and a featured TV programme to promote the new service and generate awareness.
Result: Around 100,000 participants in 1 month.
Advertising TVC: https://youtu.be/minid3D5pkA