China Telecom X MOMEplay Campaign
Date: Sep 21st, 2015 to Oct 11th, 2015
Highlight: An advertising TVC was broadcasted on bus TV to promote the MOMEplay campaign, which utilized the power of O2O interactive platform, to attract new users from online and offline media for China Telecom. This is a good example of how sales is generated through an O2O campaign.
Result: More than 58,000 participants in 3 weeks, and a great number of participants redeemed the coupons and registered China Telecom 4G service as new users.
Advertising TVC: https://youtu.be/iJtA9FdFaeQ