2015 Jul: MOME TV 1st Anniversary Campaign
MOME TV 1st Anniversary Campaign
Date: July 17th, 2015 to Aug 7st, 2015
Highlight: This is a two-part campaign that users can win prizes by wishing MOME happy birthday and filling out a survey. To promote this campaign, we produced a TV commercial to broadcast on MOME’s bus and taxi TVs, placed promotional posters and seatback stickers on Transmac buses, and conducted 5 days of roadshows to demonstrate the new platform and further advertise via face-to-face interaction.
Result: More than 16,000 participants within 3 weeks of a start-up WeChat account.
Roadshow Making of: https://www.youtube.com/watch?v=2Bf2OU1x6nQ
Advertising TVC: https://www.youtube.com/watch?v=JG3YGX6_TUw