2015 Jul: MOME TV 1st Anniversary Campaign

MOME TV 1^st Anniversary Campaign

Date: July 17^th, 2015 to Aug 7^st, 2015

Highlight: This is a two-part campaign that users can win prizes by wishing MOME happy birthday and filling out a survey. To promote this campaign, we produced a TV commercial to broadcast on MOME’s bus and taxi TVs, placed promotional posters and seatback stickers on Transmac buses, and conducted 5 days of roadshows to demonstrate the new platform and further advertise via face-to-face interaction.

Result: More than 16,000 participants within 3 weeks of a start-up WeChat account.

Roadshow Making of: https://www.youtube.com/watch?v=2Bf2OU1x6nQ

Advertising TVC: https://www.youtube.com/watch?v=JG3YGX6_TUw