2015 Jul: McDonald’s X MOMEplay Recruitment Campaign
McDonald’s X MOMEplay Recruitment campaign
Date: July 17th, 2015 to Aug 21st, 2015
Highlight: This is a mobile recruitment campaign where users can apply jobs on their phones within a few tabs. 14 days after launching the campaign, the number of job applications has already surpassed the total number of last year. It is a 100% growth comparing to the same promotion in 2014. More importantly, we collected the data of participants who agreed to receive recruitment information, which allows McDonald’s to reach them in the future.
Result: More than 25,000 participants have logged on and played games in 28 days.
Advertising TVC: https://www.youtube.com/watch?v=YO58CVUAzdQ