Highlight: This is a mobile recruitment campaign where users can apply jobs on their phones within a few tabs. 14 days after launching the campaign, the number of job applications has already surpassed the total number of last year. It is a 100% growth comparing to the same promotion in 2014. More importantly, we collected the data of participants who agreed to receive recruitment information, which allows McDonald’s to reach them in the future.
Result: More than 25,000 participants have logged on and played games in 28 days.
Highlight: This is a two-part campaign that users can win prizes by wishing MOME happy birthday and filling out a survey. To promote this campaign, we produced a TV commercial to broadcast on MOME’s bus and taxi TVs, placed promotional posters and seatback stickers on Transmac buses, and conducted 5 days of roadshows to demonstrate the new platform and further advertise via face-to-face interaction.
Result: More than 16,000participants within 3 weeks of a start-up WeChat account.